A well-groomed horse leaves a lasting impression. Setting the grooming standard for equestrian enthusiasts over the past 40 years, the Original Mane ‘n Tail Shampoo and its companion conditioner have proven to be high quality, safe and effective as well as the core products that support Straight Arrow as an industry leader. Originally created on the Katzev family horse farm in rural New Jersey, the Original Mane ‘n Tail Shampoo and Conditioner were both targeted for show horses with long flowing mane and tails. These micro-enriched protein based formulas performed incredibly well, providing a down to the skin clean, without being harsh or stripping the necessary oils found naturally in the horses’ coat, mane, tail and skin. These non-drying, moisturizing, beauty-enhancing cleansing and conditioning products continue do the job and keep horses looking and feeling their very best! Today, while not made on the family farm anymore, the goal remains the same. “Introducing cutting-edge items that fill our customer’s needs and meet that same performance challenge,” states Devon Katzev, President of Straight Arrow Products, Inc. “New products added to the line are designed to make horse grooming easier, horses healthier while making their owners, happier, “ Katzev adds. A family passion that became a niche in the equine industry has a history of “aiming to please its customers”. “We remain a “hands-on” business and I thank all of the horse owners, trainers, groomers, etc…who have supported us over the years. Our goal is to never let you down, “ concludes Katzev. The line has expanded to include multiple grooming, finishing, first aid, treatment and canine products.